As a small business owner, outsourcing parts of your business can be daunting. Your business is your brainchild, nurtured by your vision and effort.
However, as you grow, it’s crucial to delegate certain tasks. For instance, an accountant might not be adept at web development, just as a wedding photographer may lack legal expertise.
Outsourcing tasks you are not equipped to handle, don’t have time for, or simply don’t enjoy is a smart strategy. This allows you to focus on the core areas of your business.
Marketing is one area that small business owners should consider outsourcing. From strategy to lead generation and SEO to social media, marketing encompasses many critical tactics that require both time and expertise.
Whether you hire a freelancer, a fractional CMO, an agency, or a mix of specialists, here are six key traits to look for in a marketing partner.
- Good Listener
Every business has unique needs, serves a different audience, and follows its own path. While some marketing tactics are universally applicable, their execution varies based on the business. A marketing partner should listen to your needs, goals, and concerns during initial discussions and offer tailored feedback. Avoid those who propose generic solutions that don’t align with your objectives. A good listener is attentive, respectful, and asks purposeful questions. - Dedicated Partner
Your marketing partner should work closely with you to develop and implement a strategy that reflects your current position and future goals. They should prioritize understanding your business intricacies and be as invested in its success as you are. - Flexibility
Marketing is both creative and data-driven. What works for one business may not work for another. A flexible marketer balances proven initiatives with adaptability, recognizing what works and being able to pivot as needed to achieve desired results. - Idea Generator
Marketing thrives on creativity. Bringing in an outside perspective can spark innovative ideas. Ask potential partners about their past projects, successes, and failures. A reliable marketing partner should bring creative solutions and fresh ideas to the table. - Enjoyable Collaboration
Whether it’s an in-house hire, a freelancer, or a service provider, you should enjoy working with your marketing partner. If initial conversations feel draining or there’s a personality clash, it’s likely not a good fit. Take the time to consult with different professionals to find someone compatible with your working style. - Trustworthy
Trust is paramount in an outsourced marketing partner. You need someone you can rely on, who prioritizes your business’s best interests and has a proven track record. This trust will help you maximize the benefits of the partnership, allowing you to lean on their expertise confidently.
