Club Pillar stands out in the crowded world of dating apps by offering a unique space for people embracing sobriety or those who are sober-curious. Created by NYC socialite Jessie Urvater, the platform challenges the alcohol-driven norms of modern dating and provides a supportive community where individuals can form meaningful connections without the pressure to drink. With influential figures like Charlotte Freud Murdoch and Leah McSweeney backing the platform, Club Pillar is reshaping the dating experience.

In the world of over 1,500 dating apps, Club Pillar has carved out a niche by focusing on sober relationships. A survey from DatingNews.com shows that 65% of Millennials and Gen Z prefer dates without alcohol, signaling a shift in dating preferences. Club Pillar responds to this by offering a safe space for people who want to connect authentically, whether they are completely sober, sober-curious, or just seeking an alcohol-free experience. The platform encourages relationships that are grounded in shared values rather than alcohol consumption.

More than just a dating app, Club Pillar is about creating a community. Its membership review process ensures that users share the app’s core values of authenticity, privacy, and safety, allowing people to connect with others who are aligned with these principles. Through virtual interactions and in-person events, Club Pillar helps sober individuals connect and form bonds without the biases often associated with sobriety. The platform also hosts exclusive real-world events and meetups in cities like New York and Los Angeles, with plans to expand nationwide.

For those who want to make the most of their membership, Club Pillar offers two subscription options. The Basic plan costs $29.99 per month or $287 per year and provides unlimited connections and messaging. The Premium plan, at $49.99 per month or $479 per year, includes access to exclusive real-world events, in addition to all the features of the Basic membership. These subscription options emphasize quality interactions, unlike the swipe-based, impersonal nature of many mainstream dating apps.

A key mission of Club Pillar is to challenge the stigma surrounding sobriety. As Leah McSweeney, the platform’s creative lead, says, “Sober is fun, sober is sexy, and it’s cool.” McSweeney’s personal experience with sobriety, showcased during her time on The Real Housewives of New York City, highlights that sobriety can be empowering and socially fulfilling. By breaking the stereotype that sober people are boring or antisocial, Club Pillar aims to show that sober living can be just as exciting and rewarding as any other lifestyle.

The sober-curious trend is particularly strong among Gen Z and Millennials, with more young people choosing to reduce or eliminate alcohol from their lives for health and wellness reasons. Club Pillar aligns with this growing movement, offering a platform that embraces sobriety rather than questioning it, helping users form deeper and more genuine connections.

Ultimately, Club Pillar is more than just a dating app; it’s a space for those committed to or exploring a sober lifestyle. In a dating scene increasingly focused on authenticity and shared values, Club Pillar is filling an important gap. Its commitment to creating a supportive environment for sober dating sets it apart, and its rapid growth reflects a shift in how people approach relationships in today’s world. If you’re looking to meet someone who shares your sober values, Club Pillar could be the perfect place to begin.